Fiat USA

Dec 15, 2012

To Whom it May Concern,

I recently viewed your Fiat Commercial starring Charlie Sheen.

I was disappointed that you would lower your company standards and

Glorify the consequences of drug addiction.

Charlie is a serious addict. Your company was smart enough to have know this before

the final decision was to made to air the commercial.

I suppose you are trying to market to age 35 and under audience leaving an impression that it is cool to be a bad boy.

There is a serious drug addiction epidemic in this country. Obviously who ever made the

final approval for this commercial has not experienced the harm of Drug Addiction. not only to the addict, but the entire family.

Maybe you don’t realize what short of pain Charlie’s father, Martin Sheen has experienced watching his son ruin his life?

Martin Sheen has struggled with his own sobriety but is now giving to the community and justice system.using his fame in a positive way. Martin Sheen is involved with a mentor program in the California Jail system. I’m sure he is not pleased with your unwise decision.

Charlie Sheen is active in his disease and he knows it. He’s just not done yet. That’s why he agreed to do your commercial.

Addiction is a disease, and you glorify it? Would you glorify, cancer or diabetes in your commercials?

Addiction leads to crime, and ruins our communities.

Please take the time to view the entire you tube videos of Martin Sheen ……

Please rethink the commercial you are airing, and consider replacing it with a positive message.

Best Regards,
Palm Springs, Ca